The Financial Conduct Authority (FCA) requires all insurers to provide details of the intended target market of their plans to intermediaries. It also requires us to ensure the intended distribution strategy of our plans are consistent with the identified target market so they are not offered to customers who do not share the common needs, characteristics and objectives of the identified target market. As such, we have created target market statements to help you understand who each of our products are designed for.
They contain the following information:
- the product type;
- product status (open or closed to new business);
- who the product is designed for and who the product is not designed for;
- the main product features;
- information on potential product complexity;
- details of any additional customer costs;
- the intended distribution strategy of the plan;
- information on how you access further product information;
- and our approach to product governance.
The information will assist you in establishing which of our products meet the needs of your clients.
Please find below the link to our literature library where you will find all our target market statements covering all of our health insurance products. For broker use only, and not intended for customer use). You will find these under the alphabet section T.
Visit Literature library (individual)
Visit Literature library (SME)
Visit Literature library (Corporate)
The Insurance Product Information Documents (IPIDs) and the plan handbooks will help your customers make informed decisions about the suitability of our plans. IPIDs and plan handbooks are available to download from our Literature Library.